Kodak Competing In The Digital Age

IntroductionThe Kodak beau monde also as Eastman Kodak Company is an American populace limited company . The company initially dealt with the photographic materials and equipments in time later expanded the field to include chemical impose in photography , and scanners and x-ray equipments in the field of medicine . Today technological advancements project prompted Kodak to take a limpid interest in the areas of digital photography worldly charge Eastman Kodak Company was established in 1880 in Rochester New York and incorporate in 1901 . Eastman Kodak Company the company has been at the forefront in the change of the mental picture industry by continuous investments in enquiry in to improve its wares . The Kodak products have seen a total cast off of improvement ever since the day Eastman , the founder , tried t o charter dry plates that were then used by photographers in his receive s kitchen at night until now where scientific mature enquiry is undertaken in modern light controlled laboratories to find the best equipments and films for discordant photographic equipments . The aim of the Kodak Company was to rat the technology of photography to the greatest number of throng at the lowest expense possible . The increased production of the produced films and television cameras move the production outlay and therefore more and more equipments could be acquired by a great number of people . With the meshing obtained the company could show saucily and improved commodities in the market (Eastman Kodak Company , 2008Growth and prepotency of KodakThe idea behind the identify Kodak was George Eastman desire to have a notice for his company that had two characteristics . The first one(a) was a name that could non be misspelt and secondly as name that was unique in all aspects and lastly y was a name that was short and ther! efore it could easily cross with people . Thus he settled for the name Kodak .

Eastman did not endure at that except he went on to strike out each products produced by the company under the same name . In this way the company s products became popular . This was the first system in initial process of marketing the company s change magnitude products in the market . Today the name Kodak is ranked 7th among the world s best known brand namesThe emergence of the digital photographyDigital technology involve taking photographs with a digital camera but rather than storing the image in a film it is salve in the me mory of the camera the downloaded in the information processing system for make , or for posting via the internet . A vertical benefit with the Kodak Company is the existence long before the cheat of the digital world and therefore after the conception of new advanced product the consumers of the Kodak products could appreciate the new modernized product . The digital invention for consumer use can first be traced in back in 1970 when the company produced an image sensing element that were able of converting the light to become digital pictures . This first invention label the availability of the digital technology for...If you want to stomach a full essay, order it on our website: BestEssayCheap.com

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